Powered by Porter & Co.

Invest in the Kings.
Not the hype.

Free to download

One app. Fifty of the world's most enduring companies. A clear Buy, Hold, or Sell on each — plus honest value trackers for gold and bitcoin. And it's completely free to download.

Free to download · Available now on iPhone & Android
50Elite companies
3Simple signals
1Focused watchlist
Stock Market Royalty logo
The 50 Kings
Updated daily · Porter & Co.
28Buy
21Hold
1Sell
AAPLAppleBUY
MSFTMicrosoftHOLD
VVisaBUY
KOCoca-ColaHOLD
BRK.BBerkshireBUY
Gold Value Tracker
Updated daily · Porter & Co.
Gold looks overvalued right now
CheapFairExpensive
Market price$4,543
Our estimate$3,377
Bitcoin Valuation Tracker
Updated daily · Porter & Co.
Bitcoin looks fairly valued
CheapFairExpensive
Market price$112k
Our estimate$108k

What's Inside

Three tools. One quiet kind of confidence.

Everything you need to hold the world's best assets — in plain English, with the details a tap away.

50 Enduring Companies

A curated roster of businesses with long, proven histories — not a thousand-stock screener.

Buy. Hold. Sell.

Every company gets one clear signal, so you always know the current view at a glance.

Research-Backed

Built on Porter & Co.'s independent, first-principles analysis — not internet chatter.

Gold & Bitcoin

Honest value trackers tell you whether each looks cheap or expensive right now.

Lindy Stocks

What is a Lindy stock?

"Lindy" describes companies that have prospered for a very long time. The Lindy Effect suggests that the longer something has already survived, the longer it's likely to keep surviving.

Stock Market Royalty focuses on 50 of these enduring businesses — the "Kings" that have created value for shareholders through multiple economic cycles — instead of chasing whatever's hot this week.

Stock Market Royalty gold crown logo
Porter & Co. logo

Backed by Porter & Co.

Independent research. Disciplined selection.

Stock Market Royalty is powered by Porter & Co., an independent financial research firm for serious, self-directed investors who want to own and understand exceptional businesses, think independently, and reduce uncertainty.

Porter & Co. is 100% editorially independent, with no Wall Street ownership or control. The app brings that same research mindset to a simple, daily view of the world's best companies.

25+ years of independent research 180,000+ newsletter readers No Wall Street ties
Learn About Porter & Co.

How It Works

Clarity in three steps.

01

Create a free account

Download the app and sign in, or create a free account in under a minute. It's free for everyone — no cost, no catch.

02

See the signal

Open to a clean Buy, Hold, or Sell on all 50 Kings, plus today's read on gold and bitcoin.

03

Act with clarity

Take the signal at face value, or tap in for the full reasoning. Either way, you're never guessing.

Free Download

Stop guessing. Start investing like a king — for free.

Stock Market Royalty is available now on iPhone and Android, completely free to download. Sign in, or create a free account to get started.

Free for everyone — download it, create a free account, and you're in.

FAQ

Good to know.

How much does it cost?

It's completely free for everyone. Download the app, create a free account, and you have full access — no subscription required.

Does this guarantee returns?

No. No app can guarantee returns. Buy, Hold, and Sell signals are research opinions, and past performance doesn't guarantee future results.

Is this financial advice?

No. It's for informational and educational purposes only. Always do your own research or consult a licensed financial advisor.

What's inside?

Signals on the 50 Kings, a gold value tracker, and a bitcoin valuation tracker — all updated daily and written in plain English.